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  • Rethinking Digital Culture: From New Media to AI, Algorithms, and Cultural Analytics
    26 May 2026

    Rethinking Digital Culture: From New Media to AI, Algorithms, and Cultural Analytics

    Gökhan Çolak

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The name PR Carnet represents a symbolic expression of an interdisciplinary approach. The abbreviation “PR” refers to the public communication dimension of the field of Public Relations, the processes of social interaction, and the responsibility of strategic communication. The term “Carnet,” on the other hand, evokes the notion of a report card, signifying a holistic framework in which performance, knowledge production, ethical conduct, and multidimensional academic competencies are evaluated together. In this context, a report card is understood not merely as a transcript of grades, but as a multilayered record through which an individual’s cognitive, behavioral, and practical competencies are assessed collectively.

In addition, the term “WORLD” indicates the adoption of a global media vision and the principle of universal alternative publishing. The concept of WORLD symbolizes a transnational understanding of communication that connects different cultures, disciplines, and forms of knowledge production, aiming to bring local academic production into dialogue with a global intellectual perspective. In this sense, it signifies not only geographical expansion, but also a pluralistic, critical, and universal publishing philosophy.

Therefore, even at the level of its name, PR Carnet World represents a tradition of thought nourished by multiple disciplines, one that evaluates theoretical and practical production together and approaches academic performance from a holistic perspective. In this respect, PR Carnet World constitutes both the intellectual and symbolic counterpart of the faculty structure proposed through the approach of Interdisciplinary and Applied Sciences.

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