Would you like to talk about the short films you shot while you were a cinema student?
All my short films so far have featured elements of magical realism or fantasy—whether it’s TV characters confronting you from the screen, catching lice in your girlfriend’s hair, or women laying eggs. I tend to dive into my most bizarre ideas, and I’m grateful to have an outlet for them, as well as the support of those around me on this unconventional storytelling journey. Writing, directing, and editing my films have been invaluable experiences, not only for honing my craft but also for the meaningful human connections I’ve made along the way.
What kind of experience did the films you shot give you in terms of directing?
Directing actors was initially the most intimidating part for me. Having experience as an actor on other projects helped me realize that actors seek trust from their directors, which is built through communication. Instead of feeling like I needed to have all the answers—like in an exam—I learned to approach directing as a collaboration. A particularly positive experience was working on my final university film, “The Egg”, where I had the chance to rehearse with actors on location before shooting. This made the process less stressful and allowed us to be more open. Before film school, I hadn’t fully grasped that directing extends beyond working with actors. It involves making decisions across every department and ensuring the entire team is aligned with the creative vision. I’m so excited to explore this even further in my upcoming projects.
In your opinion, what are the most important features that make a short film successful?
I can’t yet speak to the commercial success of short films from personal experience (though one of mine has been selected for three festivals so far, which I’m very happy about). One thing I can say is that the audience’s response was incredibly positive. It’s always a pleasure to hear people share their interpretations and explore what the film meant to them.
One particularly encouraging piece of advice came from a workshop I attended with Argentine director Marco Berger. He said, “Make the films you want to see, because people are similar. If you like something, chances are others will too.”
How to edit a good movie? What is done before editing?
It’s no secret to filmmakers that editing begins before shooting. Understanding editing helps immensely with blocking and shot choices, but doesn’t fully protect you from post-production challenges. For example, in my short film “Lice”, a lack of coverage forced me to find a creative solution. I used fades to black between shots, which not only smoothed the edit but also reinforced the film’s dark, cave-like setting.
What would you like to say about the cinema industry when you evaluate it in terms of popular culture today? Is the most popular the best movie?
As a film graduate, I’ve been exposed to a wide range of non-mainstream films. Being from Europe and having international friends also influences my viewing habits, so I don’t always focus on the most popular films. That said, I find incredible films in both mainstream and indie cinema, just as I sometimes come across films—popular or obscure—that don’t resonate with me.
What are the shortcomings you see in the cinema industry and movies today? Do you think cinema has become monopolized?
Like many, I value creative freedom in storytelling. However, I’ve noticed that many mainstream films follow a checklist of politically correct themes and characters. While these topics are important, they should feel organic to the story rather than forced and I believe that a genuine, natural approach leads to meaningful art. That said, I understand that funding often dictates creative choices. One movement I’m especially excited about is the push for greener filmmaking practices. As a nature lover, I was disheartened to learn about the film industry’s environmental impact. While the industry still has a long way to go, it’s encouraging to see more productions adopting sustainable practices. I fully support this movement and strive to make every project I work on as eco-friendly as possible. I believe embracing green filmmaking is becoming essential for staying relevant in the industry. I’m also very excited about the emerging green storytelling movement and eager to see what stories grow from it.
INTERVIEW SUBJECT:I’M WHERE THE BUTTERFIELS SLEEP MOVIE AND CINEMA CULTURE
How did you decide to shoot the film I’m Where the Butterflies Sleep? What gives you inspiration?
I’m Where the Butterflies Sleep is the last film of our trilogy, the first film is Karla, he second is The Stain of the Soul; My inspiration for all three films was my daughter Karla, she was 9 years old when we shot the first film, in the last film we watch Karla, who continues her life journey at the age of 14; in this process that I observed, the changes both in our country and in the world led us to a production process where we also blended our own stories. All three films turned into original scripts written by screenwriter Nafıseh Laleh, based on my own stories, and each of us tried to express our own experiences and feelings through the characters we created.
Can you tell us about the movie you directed called I’m Where the Butterflies Sleep? What does the movie say and what is the message you want to emphasize in the movie?
In a process where a 14-year-old girl wants to reach herself and invest in her future; starting with her visit to her aunt living on the island; the connections and connections the islanders have with themselves and each other; comparing it with the themes of belonging, deterritoriality, and rootlessness; we tried to handle reality with our fairytale-like cinematography. In the previous two movies, we witnessed the loneliness of the characters in their life journeys and their relationships with their environment. In this last film, just like in the first film, we try to make the audience feel the decisions Karla needs to make while questioning what she needs to do in her life journey, by emphasizing the deep loneliness in all three films.
In your opinion, what should be the most important characteristic and professional philosophy of a film director?
It is a very difficult question and one that I will have difficulty answering even if it is thought about and discussed at length; however, the most important characteristic of a film director is the ability to use visual intelligence and visual awareness, and the sharpness of visual expression must be strong; it is very difficult to master the entire filmmaking process, each stage of this process requires meticulous, disciplined and patient work, and if one of the links is missing, the process and its continuation become very difficult. The professional philosophy of the director should be to contribute to the change of society and the development of the audience by making them think and feel with the stories they tell, beyond artistic concerns.
What are your thoughts about Turkish Cinema today? What would you like to say when you compare it with Yeşilçam cinema in terms of technique and content?
Naturally, developing technology and digitalization have also brought about a major transformation in film production techniques. Developments in image technology continue to fascinate the audience on the cinema screen; We watch films with very strong production techniques, but how the content makes anyone happy is always debatable; The social, individual, socio-economic and political dilemmas experienced, future anxiety, our anxious, restless and unhappiness, or the way we exist in different levels of life have transformed the audience; I think we have moved away from art and cinema as good viewers. Unfortunately, the harsh and unfair criticisms we feel in every environment without trying to understand are reflected in the content of the films and the production process; we have forgotten how to love and value… I prefer to live in that naive and warm atmosphere of old Yeşilçam movies. We are one of the rare societies that think the past is better than the future… In today’s cinema, every movie has a problem; the director is addressing the audience from his own world; it’s up to the audience whether you listen or not.
Do you think that popular culture affects filmmakers and the film industry? How do you interpret the presentation of a much-loved movie or series to the audience with similar scenarios? Do you think this overshadows the problem or message addressed in the film?
Is there any sector left that has not been affected and poisoned by popular culture? Unfortunately, the cinema sector, especially the mainstream, has had more than its share of this. Instead of fighting, there is a problem of a sector that adapts to and even supports the negative changes in society. Whenever you try to explain violence, discrimination and marginalization and put the priority of making it popular and interesting before the ethical stance, you are already at the end of your rope… When adapted films and TV series are presented to the audience from a different perspective, they can be interesting with the director’s aesthetic understanding and stylistic differences.
Do you think documentary film production is given importance in Turkey? What can be done to bring documentary films and series to the forefront? What can be done to increase the documentary cinema culture of Turkish audiences?
With the spread of digital platforms, documentary films have gained the opportunity to be screened, documentaries that were previously mostly able to meet their audiences at festivals can now reach a wider audience, documentaries have their own audience; In order to reach this more conscious, interested and aware audience, highly qualified documentaries are being produced today, and fictional documentaries can be increased in order to reach an even wider audience. There is nothing more valuable than the detailed examination of culture, history and recent history, and scientific analysis of facts based on documents. It is extremely important to transfer the pure, unmanipulated reality to today’s and future generations, and this can be created with quality documentaries against all kinds of disinformation. The more broadcasters and documentarians can bring together their productions with viewers, the more effective they will be, but of course this ideal; Media ownership, political order and structural chaos in societies cannot allow the truth to be revealed, and it does not seem like they will. There is a need for an alternative, independent, strong but cultural strategy and perspective that can contribute to the development of every layer of society by distancing itself from the mainstream media, mainstream broadcasters, mainstream festivals and in short, every mainstream structure…
What do you think about the work of RTS students? How can they improve themselves in terms of creativity, technique and content?
RTS students receive both theoretical and practical training, the main problem here is that there are too many faculties and students trying to provide the same training, not all students can receive the same practical training under the same conditions, the most important issue in our disciplines is to be able to transform the theoretical training received into practical training, when this can be achieved, we observe that our students are much more successful in their professional lives in the future. It is also a pleasure to see that many of our students and recent graduates produce successful works in the form of short films, documentaries, music videos, etc. It is also very sad to see that they are lost in the chaos within the industry after years. The only way for students to improve themselves in terms of creativity, technique and content is to produce. Of course, course curricula that need to be constantly updated and the sustainable support of faculty members who are experts in their fields are also issues that should be given importance.
What do you think about the state of independent cinema in Turkey? What can be done to popularize independent cinema? What are the difficulties experienced by independent filmmakers?
Independent filmmakers have never had the means to make films; Although being independent may seem very attractive and appealing at first, it means a tough struggle against impossible odds from the very beginning; however, I am a director who approaches independent cinema from a free cinema perspective, in other words, what the sector understands from independence is not a budgetary situation, it is very difficult or even impossible to produce and make a feature film with a low budget, but good relationship management and being able to meet the right people at the right time always brings success. For the development of independent cinema, the support of universities, local governments and relevant organizations of the business world that provide this education is needed more, we need the artistic trust and interest of institutions and organizations that will not interfere with the content of the productions.
Who is Alisa Gorokhova? Can you tell us a little about yourself?
I am a Ukrainian-Canadian documentary filmmaker, writer, and journalist – in no particular order. I spent the first 10 years of my career in commercial copywriting. Unlike most people, I actually enjoyed the peace and quiet the pandemic brought because it gave me time to re-evaluate my life thus far and priorities going forward. I was in my early 30s, a perpetual expat living in a foreign country, with a handful of close friends, no family nearby, and a career I wasn’t in love with. After months of deliberation during lockdown, I decided to change everything about my life until it had not only more meaning, but love and joy within it.
I decided to move back to North America from Europe after 10 years, and to begin investing in building a network and support system that would be with me for the rest of my life. I also applied to the University of California, Berkeley Graduate School of Journalism to study documentary filmmaking. I had always considered documentaries to be the highest art form. Most importantly, I decided to wholeheartedly embrace the creativity within me that I had been running away from my entire life. I graduated with a Master of Journalism degree from Berkeley in May 2024. What’s next? I wish I knew. What I do know is that I am finally fulfilling my full potential and that alone is a priceless investment.
Could you tell us about your work as a Documentary Filmmaker?
I started filmmaking relatively late in life – in my mid 30’s. But I do sincerely believe that my life experiences thus far saturate my work on every level. Berkeley encouraged us to make films that were important to us, and that permitted us to explore topics that were important to us. And when what was close to my heart was too painful to address, I learned to shift focus to a similar issue but within a different community. For instance, I have family that, due to the war in Ukraine, were forced to flee to Germany as refugees. Emotionally, I felt unable to produce a narrative about Ukrainian refugees as it was too painful. Instead, I made a short film about an Iranian refugee to the US and his experiences entering a new country with nothing except the clothes on his back in 1979. With that piece, it was important to me to show that refugees, regardless of their point of origin, are unique, complex individuals, and that more often than not, they would prefer to live in peace in their homeland given the opportunity.
Creatively speaking, I love films that explore different styles, themes and formats of storytelling. I try to bring that into everything I do. Rather than adapt something that has already been made to my taste, I try to push myself into a storytelling style that is unexplored. In that regard, Stanley Kubrick is a hero of mine, as he is to so many filmmakers, from Denis Villeneuve to George Lucas. Obviously, I have a long way to go until I’m in the same dimension as those three, but one can dream. 🙂
What would you like to say about Documentary Films made today? What deficiencies do you see in terms of content and technique? What do you think about the future of Documentary Filmmaking?
Documentaries today are bigger than they have ever been. In fact, I don’t understand how people can say that they don’t like documentaries in this day and age – docs come in every genre, on every topic matter, in every language. How can one dislike them all? That said, there are documentaries made today that should never have been made, let alone screened before a global audience. A recent example, I’m sad to say, is “Russians at War” which does not shy away from acknowledging that it is Russian propaganda about the war they themselves started, made by a journalist who worked for the main propaganda channel in Russia – RT. And yet it was screened at the Toronto International Film Festival. As a Canadian, and as a Ukrainian, it was a slap in the face to the entire Ukrainian diaspora in Canada. Documentaries, unlike fiction films, have to be held to a higher standard of reporting and storytelling overall.
As journalists, we must fight disinformation and propaganda head on, especially when it is produced and funded by a country that uses propaganda as a weapon of war. In spite of the financial struggles rocking the filmmaking industry overall today, I believe that the future of documentary filmmaking is bright. The more people there are that watch docs today, the more future generations of journalists and filmmakers will want to make them. People tend to forget content and filmmaking technique, but they will not forget how a film made them feel. A documentary can make you feel smart, it can make you weep, it can make you feel involved in an important cause, it can make you feel educated, and, most importantly, it can make you fall in love with a topic. As long as documentaries like that continue to be made, the future of doc filmmaking is limitless.
What is the importance of documentary films in raising awareness about social problems?
People are visual beings. It is one thing to learn about a social issue by reading about it, it is another thing to witness it with your own eyes, even if it is on a screen. To see the pain on the face of someone, anyone, suffering massive injustice – that sticks with you. Anyone with an ounce of empathy can find a documentary they relate to emotionally that spurs them on to make a change in their life, to fight for a social cause. That is why, stylistically, we as filmmakers must continue to explore themes and genres. Society evolves, and so must we with it.
Are films festivals effective in promoting documentary films? Do you think that cinema students can promote their films at festivals and famous film studios? Should universities collaborate with film festivals, film studios and famous producers?
Yes and no. I have seen films made by classmates get the attention they deserve at film festivals, and I have witnessed films that I felt absolutely deserved attention be passed over by film festivals. Realistically speaking, film festivals have agendas and they have themes. A film can be excellent, but if its topic is not in tune with the mood of the festival that year, it will not be picked.
I don’t think festivals are very invested in collaborating with universities and film students, and that is their prerogative. Festivals are a for profit business, after all. Universities are there to instill a higher level of knowledge than what is in the mainstream and on the festival circuit. If film students stick to what film festivals want, we will never push the industry forward, expand its boundaries creatively, and it will never grow as a result. And creative sgrowth and exploration is ultimately what keeps us all employed.
But, of course, all students would love to promote their films at festivals. I just don’t think that should be our key goal as student filmmakers. Good films, student or otherwise, will live on regardless, and we have our entire lives left to create. University is the time to learn and better yourself – not necessarily the time to succeed.
Are you considering shooting a documentary film in Türkiye? What topics would you choose for a documentary film shoot in Türkiye?
I would love to shoot a documentary in Türkiye! And not just because of the food, the culture, and the cats 🙂 I have a personal connection to the country that I have never been able to explore. Just last week, I got DNA confirmation (to my utmost surprise) that my ancestors were Pontic Greeks who immigrated from Anatolia in northeastern Türkiye to Crimea, a peninsula in southern Ukraine, in the early 20th century.
They spoke a dialect which is now all but extinct in Crimea because of Stalin’s purges of ethnic minorities in the 1930’s, but is still found in Anatolia. The collapse of the Ottoman Empire is abundant with stories, and this is mine. It would be an honor to go to Anatolia, explore the region, learn about the language and maybe even my family history. My family was forced to hide their Greek ancestry during the years of the Soviet Union – my great-grandmother even had to change her Greek name to a Russian one to avoid deportation of the entire family to a Gulag.
I owe my existence to them and so many others like them who had to abandon their ethnic roots in order to survive Soviet fascism. Especially since Russia once more is targeting ethnic minorities in Ukraine en masse.
Most people outside of Ukraine don’t know, but Mariupol is a city populated by Greek-Ukrainians that originally immigrated to Ukraine from Türkiye centuries ago. Mariupol has been all but destroyed by Russia, its ethnic Greek culture decimated. A genocide within a genocide. It is a story that must be told, whether by me or not, or it will keep happening again and again. I would love to work with Turkish filmmakers, historians, linguists and journalists to discover the stories of Anatolia and its significance on global history and culture in Eastern Europe.
What is the importance of documentary filmmaking for the journalism profession? Do you think documentary journalism is given importance today?
We live in a visual world. Without expanding into video in some capacity, whether feature docs or even social media content, I’m fearful for the future of journalism in general. Gen Z doesn’t read newspapers, all their information is obtained digitally. Instead of blaming young people for the natural progression of technology, or clinging on to a past that simply isn’t there anymore, we should be leaning into the new forms of media. Documentaries are a huge aspect of that. Whereas 20 years ago people might have read an investigative piece 20 pages in length several times per week, people don’t have the attention span for that nowadays. Documentaries can bridge that gap by still telling complex investigative narratives in a way that is visual and works with a contemporary attention span. In this way, narrative journalists can work with visual journalists to create masterpieces in storytelling.
Of course, I am hugely biased 🙂 I am truly obsessed with documentaries. A writer will have their own opinion on the matter and that’s as it should be.
Are woman journalists limited to storytelling in war journalism? Does this traumatise women journalists?
The war in Ukraine has proved beyond a reasonable doubt that female journalists – war correspondents – are capable of anything men are and then some. Not only are we capable of reporting on the most horrific aspects of war, I believe we also bring an empathy that encourages vulnerability in our sources that male journalists have a harder time achieving.
People like to say that war is a man’s game, but that has never been the case. My grandmother was a nurse in World War II. She was also a sergeant in the army. Women are often forced into supporting their families when men leave to fight, and they are often left trying to rebuild families after their warriors return home wounded in ever sense of the word. Not to mention the horrors women go through under occupation. The pure savagery Ukrainian women go through under Russian occupation to this day could and will fill hundreds of war crime tribunals in The Hague one day soon.
Women journalists are well acquainted with all of this, both professionally, and often from their own personal family stories. What we bring to the table is storytelling, yes, but also visions of war that men perhaps don’t often see. As important as it is to see the pure violent destruction war causes, something male journalists tackle beautifully, it is also important to bear witness to the emotions of the soldiers put into inhumane conditions where they have to watch their friends’ bodies rot around them while they lie injured and helpless. Or dig up mass graves of women and children with hands tied behind their backs. Or listen to the stories of psychologists working with women who manage to escape occupation which, when it comes to Russia and Russian soldiers, is akin to sexual slavery.
I have personally interviewed veterans from the wars in Iraq, Afghanistan, and now Ukraine. Things have been shared with me that have been shared with no one else, thing they would never have shared with other men or even their families. There are things that I have not been able to put in my films because they are too traumatic for audiences to watch. And all I do is listen to these stories – there are female journalists out there actually living them.
A Ukrainian female journalist and prisoner of war actually died in Russian captivity only a week ago. In terms of trauma, I don’t believe women and men put through the same circumstances get different levels of trauma because of it. There are men that are more sensitive to trauma than I am, and women that are less so. It comes down to the uniqueness of the individual. I will say this, though. Women are much more likely to seek professional help for their trauma than men are. If anything makes us better war journalists, it’s that.
What do you think of YouTube? What are the effects of YouTube on the journalism profession? Has YouTube become an alternative media space against the male-dominated mainstream media?
I love YouTube! And Instagram and even TikTok. I’ve also fallen in love with podcasts lately, and am planning on starting my own soon which would explore the world of media today. There is a place for all social media and other forms of media in journalistic storytelling. TikTok and Instagram in particular have really democratized the spread of news media. And I’m not just talking about influencers, although we should not ignore their importance in the grand scheme of modern day media.
Journalistic content created for modern media forms is a new industry and as such there is no prejudice as to who may or may not participate in it. For instance, opinion pieces in the New York Times are more often than not penned by a certain class of men because that is the legacy of the NYT. This is not the case for new media. Anyone can become influential based on a confluence of factors. And not just in terms of gender, but also age, race, nationality, geography… you name it. Anything that functions as a democratizer is a good thing in my book.
One thing that I feel I must add though, as a journalist. Misinformation is much easier to spread across new media because new media doesn’t hold itself to the same standards as traditional media. Traditional media requires two independent sources for verification of a fact. Obviously, this is not a requirement for new media. Which is why one of the most important things we learn as student journalists is trust but verify, always.
Do you think that the media and the journalism profession are dominated by men? What kind of psychological trauma are women journalists exposed to in a male-dominated media?
You would be hard-pressed to find a profession that is not dominated by men to some extent. So, yes, of course it is. If you hear the word “journalist” you don’t visualize someone like me. You think of someone like Bob Woodward. I have personally encountered tremendous misogyny in all aspects of journalism and media overall. A sports editor assuring me that women are simply not smart enough to edit sports, which… no. Or renowned Pulitzer winning investigative reporters hobnobbing with male journalists who have been outed as sexual predators, even going so far as introducing them to young female journalists. And then of course the endless complaining among men about hiring quotas, as well as their inability to even recognize their innate privilege in an industry built by them and for them. All of that is traumatic to women, whether in journalism or another industry, undoubtedly. But I will tell you a secret. Something I have personally witnessed among millennial and Gen Z women specifically is that we will go to the ends of the Earth to support each other, both emotionally and professionally.
Traditionally, men like to think that most women are competitive with each other, but that is almost never the case in my experience. There are so few of us in journalism and filmmaking that we will support each other just so that, eventually, there will be more of us. The reason for this evolution is that women can no longer stomach tokenism – the idea that one token woman per team is enough. Instead, if there is one woman on a team, more often than not she will work to bring other women on board. THAT is the future of women in journalism. Girlhood. Girl’s girls. Girl code. Whatever you want to call it. We are here to stay and we are here to slay.
Can you introduce yourself and share a bit about your background?
I was born and grew up in El Paso, Texas. For a majority of my life, I knew that I wanted to tell stories that would impact or inspire others. Never did I think I would enter the world of journalism. I received my Bachelor’s in Digital Film Making. I gravitated towards video/film editing because I fell in love with putting a story together with the pieces that were collected through the filming process. When you finally see the end product, you feel accomplished by telling a story that maybe no one has ever heard of. I owe my love for storytelling to my family. My mother always took me and my sisters to the movies, and my grandfather shared stories of his life at the ranch my family once owned in Chihuahua.
How do you view the current state of broadcast journalism? Does network ownership impact how stories are covered?
The industry is undergoing significant changes, especially with the rise of streaming and social media. I believe the future is digital, and the days of analog are numbered. This shift is happening at a time when people in towns and cities still rely heavily on local news stations to stay informed about their communities.
The digital age has definitely impacted local stations, particularly in how rating systems are measured. In my experience, network ownership hasn’t directly influenced my current station since we’re owned by a smaller broadcasting company. However, I do think the broader beliefs and bottom lines of broadcasting companies can affect the stories we cover—or don’t cover—potentially shaping the viewers’ perspectives.
With news production being so fast-paced, how do you balance timely, accurate reporting with the desire to produce in-depth, engaging stories?
As journalists, we have to maintain this balance every day. Newsrooms revolve around deadlines, but it’s critical to remain unbiased, fact-check rigorously, and ensure we’re doing justice to the stories we’re telling because people depend on us.
It’s helpful to have trusted colleagues review your work—an outside perspective can ensure you stay focused on the story you’re trying to convey.
What are your future goals in journalism? Where do you see yourself ultimately?
’I’d love to explore different areas of journalism. Fashion has always been a personal interest, but I also hope to work on documentaries that shed light on stories affecting people in significant ways.
In terms of social media, which platforms do you trust the most for news, and why?
’m always skeptical. While many stories are broken on social media, I will constantly question the validity of events that are posted. I think that’s a trait every journalist should keep front and center.
Who is Şule Şahin? Can you tell us a little about yourself? What is your professional adventure that led you to digital media consultancy?
I’m Sule Sahin. I am 27 years old, born and raised in Bursa. If I were to express myself in one word, it would definitely be ‘curious’. Thanks to this feature, I never limited myself, always researched, took risks, wanted to develop and learn.
My career life, which started with academic studies in the field of accounting, has been continuing with the field of digital marketing, which I met a little by chance and a little by curiosity for about a year and said ‘this is it’.
What is the importance of digital marketing consultancy for brands?
Being in the digital world offers great opportunities for businesses to carry their activities beyond borders. With digital marketing consultancy, brands do not have to wait for their customers for the promotion and sale of their products and services. It takes its place in all electronic devices and media tools of potential customers with advertising strategies prepared by digital marketing experts. In addition to traditional marketing, digital marketing consultancy saves businesses time and cost. Therefore, it aims to make more sales with less effort. It gets faster results from potential customers within the scope of digital marketing activities and helps them respond faster to their requests and needs. It can get ahead of competitors who are not yet in digital, and enables companies that continue their digital activities to follow their work more easily.
Which strategies does a brand’s digital marketing specialist mainly apply to promote the brand’s online presence, brand awareness and product and service?
First of all, social media platforms suitable for the brand must be ready. Because users on the internet always do research before shopping for products or services. We need to introduce the brand identity to potential customers in the best and correct way in social media and give them confidence. At this point, especially social proof and references play an important role. Comments and messages about the brand on the internet should be followed to learn the impression we leave on users. The website of the business owners, if any, is checked. In order to provide the fastest and most reliable service to potential customers, efforts should be made to maximise the quality of the website. It should not be forgotten that the algorithm also follows these elements.
A low quality, slow website reduces the quality of the brand’s advertising and may prevent it from getting the results it wants. In our preliminary work with brands, we explain the importance of media tools to our customers and present the website quality results to them. At the point where all media tools give good results, we create digital marketing strategies for the needs of brands and start working.
Is the digital marketing strategy of social media accounts, websites and e-commerce sites different?
Absolutely. The basis of our work is to know the brand and its customers well. It is not right to try to apply the same advertising strategy to a corporate company and an e-commerce company. In addition, although they are in the same sector, we also have customers who demand different studies. Some of them reach us for more sales, some to go up in Google rankings, some to promote their brand in the best way in digital. It is our duty to determine digital marketing strategies that will meet the demands and needs of brands and to continuously develop these strategies.
What are the dangers waiting for brands that do not need digital media consultancy?
The biggest danger is being forgotten. Nowadays, you are recognised as much as your presence on the internet. While their competitors carry their brands to everywhere where there is internet, businesses that lag behind in digital work will not go beyond their own neighbourhood, they will count where they are, and if they are lucky, they will survive with certain sales.
Business owners who want to move their brand to digital but try to manage this process alone can be exhausted by physical work on the one hand and digital work on the other, or give up at the first digital obstacle they encounter. Because the internet is like an ocean. If you want to move forward without a route, you will get lost.
What are the common misconceptions about digital marketing consultancy?
I can say it is the profession itself. Although it is a sector that is frequently encountered with its activities, unfortunately, the name and profession of ‘digital marketing’ still does not have a clear image in people’s minds. When it comes to digital marketing, people think of e-commerce activities such as Amazon and Trendyol. In fact, the strangest question I received in this profession was ‘Do you sell electronic cigarettes?’. There are too many business owners who are unaware that the advertisements in many media tools are the work of the digital marketing sector. They want their products and services to appear on all digital platforms like competing companies, but they don’t know the name of what they want. For this reason, we definitely make a preliminary interview before starting our work with businesses.
I tell businesses who I am, what digital marketing is and how I work. Because as much as I know my client, my client should also know me and be aware of the work I will do for him/her.
What do you think about the development of artificial intelligence? How will it affect digital marketing and its experts? Do you think artificial intelligence will replace digital marketing experts?
For the moment, I am very happy with the development of artificial intelligence, because the development of artificial intelligence means that digital studies gain importance. As a digital marketing specialist, artificial intelligence has a great place in our work. Content ideas, texts, animations… These are just the beginning. I think that people who work in digital marketing and similar fields and do not benefit from artificial intelligence will be far behind the experts who develop their work with artificial intelligence in the future, even if they do not realise it now. If we are going to carry out digital studies, we need to be able to follow the developments in that world.
As long as this continues, artificial intelligence will continue to be used as a tool, not a goal. Of course, artificial intelligence continues to develop rapidly and surprise us every day. If we do not develop and keep up with this change, we will lose this war.
What should be done to get the right digital marketing training? Is it also necessary to learn artificial intelligence applications that will be used in the future?
First of all, they should definitely reach the experts of this subject. Unfortunately, not every person who receives digital marketing training has enough equipment to provide training in this sector with the name of an expert. In addition to a certain knowledge, there must be working experience. It is difficult to carry out studies in this field by watching part-part videos on social media and Youtube. People who are already trying to progress in this way feel that they are doing wrong because they cannot fully understand the logic of working. I know because I felt this way in my first digital marketing training. When I received a second training from a different expert, I was able to say ‘okay’ and continue, otherwise I had already quit. However, education never ends in digital studies. Getting a good digital marketing education only creates a solid foundation. However, in this process where digital studies are developing rapidly, it is not enough to proceed only with basic information.
Especially artificial intelligence brings very different dimensions to the sector. Staying behind these developments means staying behind in the profession. In order to be a good digital marketing expert and represent our clients’ brands in the best way, we need to be open to learning and development.
Who is Lily Catherine Gayle? Can we get to know you?
Lily Gayle is a driven, hard-working, firecracker of a person. I love learning new things, cooking, I am a dog mom to a furbaby named Theodore and he is the love of my live. I am a daughter of a former missionary. I lived in Peru for about ten years of my life and am biligual (spanish). I am the oldest of four children and am the first college graduate of my family.
I gratuated from Southeastern Louisiana University with a bachelors in sports broadcast and a minor in business in December of 2021 and am graduating with my masters in public relations tomorrow! (12/02/2023). So, the requirements for reporting are minimal, just the passion to report the truth with an unbiased opinion. I always have loved sports- so much so that I wanted to play American football, but obviously I never was able to but I told myself that I would be on a field someday, somewhere, somehow.
Could you tell us a little about your profession? What are the requirements to become a reporter?
And now, here I am, reporting on professional sports as a rink side reporter. It hasn’t been easy, and I have gotten a lot more no’s than I have gotten yes as an answer, but once I got that yes, I was able to fly.
What training should those who what to become a reporter, presenter or anchor take?
Go to a great broadcast program, create a podcast, research good role models and someone you want to mirror. If you have an accent, learn how to quell it. If you want to report on sports, learn every sport that you can, even if it’s pickle ball, LEARN IT. If you want to be a political anchor, learn every side of the aisle, make it your second language. Tiktok is a great resource, many reporters use that to give news to their followers and make the reporters more human.
Can you tell us about the beauty contest you participated in? Is this a passion for you?
I started in the Miss America Org back in 2019, competing for my university title which I ended up winning in 2021. Once I realized that I could use this platform for suicide prevention and education, I ran with it. Fast forward a few years later, here I am as a 3x top ten finalist with over 37,500 dollars awarded in scholarships and 3,000 readers and supporters. I am going back to state as Miss Louisiana Port City 2023. My community service initiative is the Lifter’s Project:
Worth Your Heartbeat a suicide prevention and education program that I created as a mental health awareness program. With my organization there is also talent involved and I play piano!
What is the importance of public relations education in journalism?
Public Relations is so important! So important in fact I got a whole other degree in it. Being a reporter and pageant titleholder, you are most likely to be your own publicist, branding agent, and spokesperson so learning all about PR is crucial to having a great public presence.
What characteristics should a good reporter have? What is the importance of ethical principles?
Someone who is personable, easy to listen to, a go getter and proactive attitude and who is constantly curious. You will be a part of a team so being a team player is also very important.
What advice would you give to your younger colleagues?
Don’t be afraid to stand up for yourself. Especially as a woman in sports, you get pushed around. Demand and command respect. You were hired for a reason. Act like it. You have the same degree as many of the people you will be working with, you deserve to be treated equally. Don’t be afraid to fight for what is yours. You are qualified. You deserve this. Also, don’t sleep with players, don’t flirt, they are your co-workers. You can be friends, and you will have relationship with them, but nothing more than that.
Do you have any projects you are considering related to your profession?
Yes! So I am currently working with Zydeco Hockey in Baton Rouge. But my passion project at the moment is my mental health curriculum for grades 9-12. I was able to complete half of it for my masters dissertation and will be graduating cum laude because of this dissertation. I would love to see my curriculum in school systems in all 64 parishes by 2025- 2026.
Who is Tricia Cherie? Could you tell us a little about yourself?
As a human, I am a creative who finds solace in many types of expression, from sketching and playing instruments to writing poetry. When it comes down to it, I am just a big kid who has never stopped asking questions. As a professional, I extend my curiosity for expression into the pieces I write as a music and culture journalist. I founded No Apologies Magazine during my undergraduate studies at the University of Mary Washington.
I was driven to create a space for unapologetic writing that challenges the status quo for myself and anyone who has writen for me along the way. My overarching goal is to blend pop culture with meaningful commentary, always aiming to engage readers with a bold, relatable voice. As a graduate student at NYU, I continue exploring stories that matter and am beyond excited for what’s yet to come!
What are social media platforms positive and negative impacts on journalism?
Social media platforms are both a blessing and a curse for journalism. On the one hand, they offer incredible ways to share your work and reach large audiences in record time. On the other hand, they give the same opportunities to people who don’t adhere to the ethical standards journalists are taught to follow. This become particularly alarming when someone can knowingly spread misinformation daily with a well-crafted me that others, possibly well-meaning folks, take at face take at face value and share with their friends and family.
Suddenly, you have a whole community confused about what’s actually going on, leading to the generalization that it’s all “fake news,” which isn’t the case. As news and journalism have evolved, social media has adapted, providing a perfect vehicle for informing audiences by making sharing easier than ever. In the right hands, this is fantastic, but in the hands of the ill-informed or malicious, it’s detrimental and can have real-life consequences. In short, what’s great about these platforms is also what’s terrible about them.
Is the number of journalists working in the mainstream media decreasing today?
It truly depends on how you define mainstream media. For some, mainstream press refers to broadcast journalists on major networks like CNN, MSNBC, and FOX. For others, it may be The New York Times or The Wall Street Journal. One thing is clear: we are well past the point of debating whether traditional print publications are understaffed —they statistically are. Optimistically, I would note that the journalism industry has become much more diversified, and journalists have met the times and adapted, channeling their skills in various ways to continue imparting the news. This might be through pieces published online as freelancers or more in-depth features in niche magazines.
By traditional standards, the industry has decreased significantly and will continue to do so until the definition of a journalist is redefined for proper polling. In a recent article in The Washington Post titled “Wait, Does America Really Still Employ a Ton of News Reporters?” reporter Andrew Van Dam says it best, “We’re all still… working the same long hours for the same unimpressive pay, feeding fact-checked information to a doubt-racked nation.”
Is YouTube a new alternative to mainstream media?
Yes and no. I use YouTube to watch essential and well-vetted news programs like PBS NewsHour and various clips from major networks. That said, YouTube is a mix of professionals, podcasters, and video essayists. I also enjoy watching comedy programs like John Oliver’s Last Week Tonight and The Daily Show, both hosted by well-known personalities and supported by a team of researchers, writers, comedians, and, dare I say, journalists.
Do journalists have editorial independence on the YouTube Platform?
This varies on a case-by-case basis and depends on the publication and the type of news being covered. It’s difficult to give a definitive answer except for knowingly soliciting false or misleading information. In that sense, you could argue that many FOX reporters aren’t journalists, as they knowingly spread misinformation, and the FOX network itself claimed in court that their programming isn’t real news but entertainment.
What do you think about the development of artificial intelligence? Will it have an impact on the journalism profession?
I recently finished reading Co-Intelligence: Living and Working with AI by Ethan Hollick, which I highly recommend for anyone interested in learning more about AI from an educator’s perspective. On a macro scale, artificial intelligence will impact almost every aspect of the workforce in the years to come. That said, AI and ChatGPT have already begun to affect journalism, and when applied appropriately, they are incredible tools for writers of all kinds. ChatGPT can serve as an editor, research assistant, or critic and help you expand your ideas. Instead of feverishly scanning your AP Stylebook or sifting through Google search results, you can ask your ChatGPT bot specific questions and get a direct answer in seconds. I tend to have a more optimistic view of AI, believing it will help journalism far more than hinder it.
Who is Grace Boyle? Could you tell us a little about yourself?
My name is Grace and I am a writer based in Newcastle-upon-Tyne. I am a student at Newcastle University and alongside I work as a freelance writer and content creator.
Can you tell us about your unıversıty career?
My university career so far has been pretty busy, I was the co-founder and secretary of the media and journalism society aswell as working as a section editor for the award-winning university newspaper, The Courier. I have worked for the university creating multimedia content for their social media platforms and running the student blog and newsletter that offers opportunities for students hoping to break into the creative industries.
How was the Courier Online founded?
This academic year, I will be the Head of Current Affairs for The Courier and CourierOnline in which I will oversee six section editors and will be responsible for covering the headline news of the North-East.
Would you like to about the founding of the Courier Online? What are you doing here?
The Courier was founded as King’s Courier in 1948 and has seen many major transformation and development in its 76 years of its publication. We have reached many milestones over the last 5 years with celebrating our 75th birthday, covering breaking news on campus which made national headlines and winning awards at SPANC24.
What is the contribution of The Courier Online to educators and students?
I am very honoured to be part of such an incredible team of writers and editors who are all so passionate and enthusiastic about their work. The creativity and ethic of the writers is inspiring and it’s so motivating to be a part of the community. The Courier is run by the university student’s union which is separate from the university and has a team of over 20 volunteer editors. All students are able to write and pitch articles for The Courier, whether they are in their first year or are doing a PhD.
Do you old help students from abroad?
I have always loved writing as it has helped me navigate my thoughts and express myself in a creative outlet. I am a yapper and love discussing things with friends from the news, to pop culture and our controversial opinions. It is another medium I use to write about things I’m passionate and hopefully share with people.
What would you lıke to say to students who are plannıng a career?
For students wishing to pursue a career in the media or creative industries I do urge you to look for experience and extra curricular activities alongside your studies or current work. Not only to help develop your skills and gain experience but also for networking which is very helpful.
Who is Martina Pelone? Could you tell us a little about yourself? How did you discover your acting talent?
I am a young actress. I discovered my love for this profession one evening while taking part in a beauty contest. We were asked to do a talent test and so I recited a monologue and I knew in that moment that this is what I wanted to do in life.
What is the importance of philosophical thought and imagination in acting? Can those who dont have philosophical thinking and creativity become actress?
Having philosophical thought, imagination and creativity is important in this profession because it is what helps us discover ourselves and when this happens we are able to bring both our internal and external world to the surface in the characters we play.
In your opinion what are the essential criteria for beıng a good actress?
I dont think there are specific criteria but certainly talent, determination, dedication and passion for this profession but above all you need a lot of luck.
Is it necessary to open acting faculties in universities? What studies can be done in this regard?
It would be very nice to have acting as a university subject. However, it must be said that there are faculties specialized in the theoretical study of the subject. For example, I study at the faculty of theater, cinema and media at Sapienza and the subjects I do help me to understand my profession from 360 degrees.
What are your thoughts about Italian Cinema? Will it surpass Hollywood Cinema in the future?
I really liked the Italian cinema of the past. or the cinema of Federico Fellini by Gino Pontecorvo. today Italian cinema I must say that there are moments in which I love it and others in which I dont like it very much, but I think that it is trying to go back up a lot, especially thanks also to directors of the caliber of Matteo Garrone and Paolo Sorrentino but it is not yet able to surpass Hollywood perhaps in the future but not yet.
Do you see any shortcomings in Italian Cinema in terms of acting and technique? How can these deficiencies be remedied?
I’ d be lying if I said no. Yes, I see that there are a few shortcomings in the Italian audiovisual context in various sectors and I’’’ m sorry about this because I think that Italian talents are actually second to none except that today a lot is reasoned from the point of view that a project must be based on views and earnings and in this way the talent and creativity part is put into the background and this does not give a way to truly show the true value that is part of this profession.
How are female actors represented in Italian Cinema? Do you have any criticism about this?
They are not badly represented, in fact from this point of view things are improving a little. also thanks to the fact that there is starting to be greater respect due also to the fact that abroad is increasingly interested in focusing on Italian actresses.
Do you fellOw cinemas in different countries around the world? Which country’s cinema interests you the most?
I really like French cinema and lately I've become very passionate about oriental cinema. I really like that oriental actors are able to act a lot with their eyes and this really makes you understand how the gaze and the imagination behind them do at least 90% of the work.
Netflix, Amazon and Disney movie platforms, what are their positive and negative effects on actors and the movie industry? Do you thınk these platforms bring Hollywood movies to the forefront?
The platforms have been an excellent help. because they have entered a moment of strong cinematographic crisis. but all this has a negative side, namely that there is a risk of replacement, let me explain, the platforms are overtaking the cinema, almost taking its place and this is very wrong.
What advice would you like to give to young people who want to become actors? How should they improve themselves?
Good question. I recommend studying, believing and not giving up even if the path seems impossible.
Who is Mattia Tassi? Could you tell us a little about yourself? *What would you like to say about acting? What are the positive and negative aspects of being an actor today?
I am a young aspiring Roman actor. I got “the calling” when I was 12 and have never thought about quitting since. acting is putting yourself out there by choosing to give yourself to people, whether those people are the characters or just the spectators. I don’t think there are objectively negative or positive aspects, it all depends on how the individual person experiences things.
One aspect that I would say is negative is the fact that the 25-35 age group is not talked about much. the age when you are both young and adult is bisfracted when in my opinion it is the most interesting for an actor finding a good agency is 80% of the job. then I also think that agents are like trousers, the same model can fit you well while it doesn’t fit me. At the moment I consider myself very lucky with @verastar.agency
What does being in an acting agency contribute to an actor’s success?
I am not a successful actor at the moment so I don’t think I can answer you but I promise that as soon as I become one I will come and answer you.
What advice do you have for those who want to become actors?
Resilience beats talent. this doesn’t mean that you shouldn’t have it, just as it doesn’t mean that talent shouldn’t be cultivated with study, but resilience is fundamental. If you want to undertake this journey you must be aware that it is a journey made up of ups and downs and you never see the light at the end of the tunnel so develop the ability to get up despite everything and everyone.
What is the importance of acting agencies for an actor?
An agency is the one who proposes you for casting lists for films but joining a large agency is not synonymous with a lot of work or guaranteed success. There is no recipe for this job so every thought must always be clarified and very personal.
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